Weekly Feature



2018-10-10 / Business

Anderson’s is ‘shaking it up’ for breast cancer awareness

by ANNA DEROSA Associate Editor


Anderson’s is giving back to two local organizations that support individuals affected by cancer through “Shake it Up for Breast Cancer” now through Tuesday, Oct. 16, at all six Western New York locations. Pictured are shakes that customers can purchase, and for each shake sold, $1 will be donated. Anderson’s is giving back to two local organizations that support individuals affected by cancer through “Shake it Up for Breast Cancer” now through Tuesday, Oct. 16, at all six Western New York locations. Pictured are shakes that customers can purchase, and for each shake sold, $1 will be donated. Encouraging hope and support, Anderson’s “Shake it Up for Breast Cancer” event is taking place now through Oct. 16 at all six Western New York locations.

Whether an individual orders Anderson’s Think Pink Shake or their own favorite flavor, $1 per shake sold will be donated to the following local organizations: Hope Chest Buffalo and For Our Daughters Inc.

The Think Pink Shake is a cinnamon Oreo shake with whipped cream and a breast cancer ribbon candy. Some examples of Anderson’s other flavors, which can be ordered in regular or large sizes, include vanilla, chocolate, pistachio and black raspberry.

“Giving back to our community has always been really important to Anderson’s,” said Lisa Sorrentino, Anderson’s promotions and marketing director.

She said owners Keith and Holly Anderson share the same philanthropic spirit as their parents, Carl and Greta, who have always put a foot forward to make a difference in the community.

“It was ingrained in me that as a company we would always be able to help people when we could,” Sorrentino added.

This is the second year that Anderson’s is holding “Shake it Up for Breast Cancer.” According to Sorrentino, the event raised more than $4,000 last year and their goal is to hit $5,000 this year.

In 2015, Sorrentino was diagnosed with breast cancer and has experienced her own personal two-year journey.

“Breast cancer isn’t a club that you choose to belong to — you kind of get nominated unwillingly and unknowingly,” she said. “But when you find all these other so-called members of the club, there’s just nothing but support and encouragement. That’s really hard to put into words how dynamic and helpful it is to be surrounded by other people that have gone through it.”

Sorrentino, who is also a member of Hope Chest Buffalo, noted that the entire company at Anderson’s was supportive of her, from brand new trainees, to people she has worked with for a long time and the owners.

“I think what we like about both of these groups is that they’re local and they give immediate need to people and immediate support,” she said of For Our Daughters Inc. and Hope Chest Buffalo.

For Our Daughters Inc. was founded in 2012 after the founder, Mercedes Wilson, was diagnosed with stage 2 breast cancer at the age of 28. At that time, Wilson learned just how much she didn’t know about her own family history. The ordeal then led to the birth of For Our Daughters Inc.

According to the organization’s website, it aims to assist young women between the ages of 11 to 19 with living longer, healthier lives by taking the reins on their health.

The goal of Hope Chest Buffalo is to provide a positive support group for breast cancer survivors. The organization offers a paddling program along with a distinct health and fitness program for breast cancer survivors of all ages and fitness levels.

Sorrentino wants to thank the guests at Anderson’s and teammates who recently finished their Camp Good Days campaign, which helps women and children with cancer.

“We just raised over $6,700 for Camp Good Days. We have another phase that we’ll earn funds for that group at the end of October,” she said adding that Anderson’s has been raising money for Camp Good Days for around 20 years.

According to Sorrentino, one out of eight women has a chance of developing breast cancer.

“We sometimes don’t even realize who we’re helping. We want to make a difference in people’s lives,” Sorrentino said.

For more information, visit www.andersonscustard.com.

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